The Human Genome Project Essays - Genomics, Genetics,

The Human Genome Project title = The Human Genome Project The Human Genome Project, What Is It? What would you do if you were given the power to change your genetic code from brown hair to blond?. Man has had this ability through natural selection for some time without knowing it, but in the near future scientist will be able to speed the process of natural selection by changing a persons genes. Scientists have identified what constitutes human DNA located in the nucleus of a cell. The Human Genome Project was established to identify the genes that make us who we are and is now an international organization. The massive task of identifying the numerous gene combinations has created a problem. In the nucleus are 22 genomes, plus two sex chromosomes which have already been identified. In the 22 genome there are approximately 3 billion base pairs of DNA which contain 50,000 to 100,000 genes, a basic unit of heredity. The identification of these base pairs is the goal of the Human Genome Project, which started in 1990 and whose job it is to identify the letters or chromosomes in DNA. These letter s represent nulcleotides called adenine, guanine, thyamine, and cytosine (or A, C, T, G). ('92 BSCS pg. 1) The Human Genome Project idea originated in the mid 1980's and was discussed in the scientific community and media through the latter part of that decade. In the United States the combined effort of the Department of Energy and the National Institute of Health were involved in the project planning. (The National Center For Genetic Reasearch) The Human Genome Project has several goals including identifying the genes of a human assessing the genes and comparing human DNA to that of bacteria, yeasts, the fruit fly, mice, and the Arabidopis thaliana, a small genome plant that grows rapidly. A major purpose is to determine how evolution proceeds from lower organisms to humans, and discover why the smaller genomes of animals have less junk or unneeded DNA. Geneticists use two types of maps to characterize the genes they discover--a genetic linkage map and a physical map. A genetic map registers the distance between the fragments of DNA we know according to the frequency with which they are inherited. The physical map measures the actual physical distance between two markers. Scientists want to map and develop technology for rapid genotyping, plus develop markers that are easy to use as well as generate new mapping techniques. (Instrumentation) Scientists can map genes but it is still expensive. One of the ongoing goals of the Human Genome Project is to get the cost of mapping a gene down to 50 cents per base pair. ('92 HSCS pg.3) The enormous information that is and has been generated by the project is used to link sites together around the world through the internet and now some information can be acessed by the general public. Another of the project goals is to create a sequencing capacity at a collective rate of 50 Mb per year. This is supposed to result in the completion of 80 Mb by the end of FY 1998. Many people question whether the Human Genome Project is worth the money spent on it and will it be used negatively toward those who have traits that are considered undesirable by insurance companies and other corporations? The HUMAN GENOME ORGANIZATION has a council of scientists and doctors worldwide who meet to discuss the effects of identifying an individual's genes. In the 1996 Genetics Confidentiality and Nondiscrimmination Act an attempt to addresss this issue as noted in Section 2, " The DNA molecule contain's an individual's genetic information that is uniquely private and inseparate from one's identity. Genetic information is being rapidly sequenced and understood. Genetic information carries special significance. It provides information about one's family, and more importantly, provides information about one's self and and one's self perception." Genetic information has been misused, harming individuals through stigmitization and discrimination. The potential for misuse is tremendous as genetics transcends medicine and has the potential to penetrate many aspects of life including health and life insurance, finance, and education. Experts advocate that genetic information should not be collected, stored, analyzed, nor disclosed without the individual's authorization. Current legal protections for genetic information is, however, inadequate. Uniform rules for collection, storage, and use of DNA samples are needed to protect individual privacy and prevent discrimination while permitting legitimate medical reasearch. The report further states that the reading of a minors DNA should be only with parental or legal guardian consent and only

Free Essays on U.S.Terrorism

The United States has become the target of the most recent terrorist attacks because of it’s political involvement in the middle east. The United States has had involvement in the middle east ever since before the Gulf War which took place in the early 1990’s. Their involvement began in the early 80’s when they were called to help out Isreal, an ally which was being harrasses by Palestine. Their presence has been felt there since and the U.S. has acted like International Police. The presence of the United States has been felt in that region of the middle east since the 1980’s and has upset certain groups of muslims who do not want them there. The U.S. first became involved in the middle east when it finally recognized the Palestinian Liberation Organization (P.L.O.), an organization which was developed to help the Palestinians try to recover land that they lost when the country of Isreal was created in 1948. The United States foreign policy limited the P.L.O.’s success because it made of certain rules that the P.L.O. had to follow before the U.S. finally recognized it as being the representative of all Palestinian Arabs. The P.L.O. had to accept the existence Isreal as a state,withdraw troops from Isreal, and to live in peace within secure and recognized boundaries. This did not set well with the P.L.O. They refused to accept Isreal as a state and in return the Americans did not regcognize the P.L.O. as an organization but stil kept troops there to try and keep the peace. This is where the U.S. first seen signs of terrorism. There were bombings, hi-jackings, and shootings directed at civilian targets by palestinians who claimed that their actions were political statements. The P.L.O. failed to condem the use of internations terrorist tactics andeven thought they do have a no tolerance policy towards terrorism. Since the Gulf War, ... Free Essays on U.S.Terrorism Free Essays on U.S.Terrorism The United States has become the target of the most recent terrorist attacks because of it’s political involvement in the middle east. The United States has had involvement in the middle east ever since before the Gulf War which took place in the early 1990’s. Their involvement began in the early 80’s when they were called to help out Isreal, an ally which was being harrasses by Palestine. Their presence has been felt there since and the U.S. has acted like International Police. The presence of the United States has been felt in that region of the middle east since the 1980’s and has upset certain groups of muslims who do not want them there. The U.S. first became involved in the middle east when it finally recognized the Palestinian Liberation Organization (P.L.O.), an organization which was developed to help the Palestinians try to recover land that they lost when the country of Isreal was created in 1948. The United States foreign policy limited the P.L.O.’s success because it made of certain rules that the P.L.O. had to follow before the U.S. finally recognized it as being the representative of all Palestinian Arabs. The P.L.O. had to accept the existence Isreal as a state,withdraw troops from Isreal, and to live in peace within secure and recognized boundaries. This did not set well with the P.L.O. They refused to accept Isreal as a state and in return the Americans did not regcognize the P.L.O. as an organization but stil kept troops there to try and keep the peace. This is where the U.S. first seen signs of terrorism. There were bombings, hi-jackings, and shootings directed at civilian targets by palestinians who claimed that their actions were political statements. The P.L.O. failed to condem the use of internations terrorist tactics andeven thought they do have a no tolerance policy towards terrorism. Since the Gulf War, ...

Biography of Judith Resnik, NASA Astronaut

Biography of Judith Resnik, NASA Astronaut Dr. Judith Resnik was a NASA astronaut and engineer. She was part of the first group of female astronauts recruited by the space agency, and the second American woman to fly in space. She participated in two missions, logging a total of 144 hours and 57 minutes on orbit. Dr. Resnik was part of the ill-fated Challenger mission, which exploded 73 seconds after launch on January 28, 1986. Fast Facts: Judith A. Resnik Born: April 5, 1949 in Akron, OhioDied: January 28, 1986 in Cape Canaveral, FloridaParents: Sarah and Marvin ResnikSpouse: Michael Oldak (m. 1970-1975)Education: Bachelors in Electrical Engineering from Carnegie Mellon University, doctorate in Electrical Engineering from the University of MarylandInteresting Fact: Judith A. Resnik planned at one time to become a concert pianist. She was accepted at Juilliard School of Music but turned it down to study mathematics. Early Life Born on April 5, 1949, in Akron, Ohio, Judith A. Resnik grew up under the influence of two talented parents. Her father, Marvin Resnik was an optometrist who had served in the Army in World War II, and her mother, Sarah, was a paralegal. Resniks parents raised her as an observant Jew and she studied Hebrew as a child. She was also very much interested in music, planning at one time to become a concert pianist. Many of her biographies describe Judith Resnik as a very strong-minded child, bright, disciplined and talented at whatever she set out to learn and do. Official NASA portrait of astronaut Dr. Judith A. Resnik. NASA   Education Judith (Judy) Resnik went to Firestone High School, graduating as valedictorian of her class. She actually had a place waiting for her at Juilliard School of Music in New York but elected instead to study mathematics at Carnegie Mellon University. While there, she began studying electrical engineering. She did her masters degree work at the University of Maryland. Eventually, she went on to get a Ph.D. in the subject in 1977. While pursuing her graduate studies, Resnik worked at RCA on missile and radar projects for the military. Her research into integrated circuitry caught NASAs attention and played a role in her acceptance as an astronaut. She also did research into biomedical engineering at the National Institutes of Health, with a particular interest in vision systems. During her graduate studies, Resnik also qualified as a professional aircraft pilot, ultimately piloting NASA T-38 Talon aircraft. During the years before her eventual acceptance at NASA, she worked in California, getting ready for the application and tryout process. NASA Career NASAs first class of female astronauts: Shannon W. Lucid, Margaret Rhea Seddon, Kathryn D. Sullivan, Judith A. Resnik, Anna L. Fisher, and Sally K. Ride.   NASA In 1978, Judy Resnik became a NASA astronaut at the age of 29. She was one of six women accepted into the program and went through its rigorous years of training. She often cited the actress Nichelle Nichols (from Star Trek) as an influence on her decision to join NASA. In her training, Resnik focused on all the systems astronauts were required to know, and paid particular attention to robotic arm operations, as well as the deployment of orbiting experiments and solar array systems. Her work on the ground focused on tethered satellite systems, spacecraft manual control systems, and software applications for the remote manipulator systems.   Astronaut Judith Resnik during egress training at NASA. NASA   Resniks first flight took place aboard the space shuttle Discovery. It was also the maiden voyage for the spacecraft. With that mission, she became the second American to fly, following the first woman, Sally Ride. Many viewers of the IMAX film The Dream is Alive first saw her as the astronaut with long, flowing hair, fast asleep on orbit during one of the scenes.  Ã‚   Astronaut Judith Resnik (left) and crewmates aboard space shuttle Discovery in 1984.   NASA Resniks second (and last flight) was aboard the space shuttle Challenger, which was to carry the first teacher to space, Christa McAuliffe. It broke up 73 seconds into launch on January 26, 1986. Had that mission been successful, she would have been one of the mission specialists, working on a variety of experiments. In her short 37-year lifespan, she logged 144 hours and 57 minutes on orbit, worked toward two degrees in science, and pursued both her work and her hobbies (cooking and car racing) with equal intensity.   Personal Life Judith Resnik was briefly married to engineer Michael Oldak. They had no children, and both were engineering students when they met. They divorced in 1975.   Memorial plaque at the Astrononaut Memorial wall in Florida. This Dignity Memorial bears the names of all who have died in space-related mishaps. Seth Buckley, CC BY-SA 3.0 Awards and Legacy Judith A. Resnik was honored many times after her death. Schools are named for her, and theres a lunar crater on the far side of the Moon called Resnik. The Institute of Electrical and Electronics Engineers established an award in her name, given to people who make outstanding contributions to space engineering. At the Challenger Centers, a network of museums and centers named for the Challenger 7, she holds a place of interest and honor, particularly for female students. Each year, NASA honors lost astronauts at the Memorial Wall and space mirror at the Kennedy Space Center Visitor Center in Florida, including the Challenger Seven who died in the 1986 tragedy.   Sources Dunbar, Brian. â€Å"Memorial for Judith Resnik.† NASA, www.nasa.gov/centers/glenn/about/memorial.html.NASA, NASA, er.jsc.nasa.gov/seh/resnik.htm.NASA, NASA, history.nasa.gov/women.html.â€Å"Remembering Judy Resnik.† Space Center Houston, 21 Jan. 2019, spacecenter.org/remembering-judy-resnik/.Suleyman, www.jewishvirtuallibrary.org/judith-resnik.

Atmospheric Chemistry Essay Example | Topics and Well Written Essays - 1000 words

Atmospheric Chemistry - Essay Example The bottom line of the mission is to study Arctic zone depletion aside from understanding atmospheric phenomena, the effects of biomass burning to the atmosphere, and measuring the size and density of aerosols and Polar stratospheric Clouds (PSC). The planet where we thrive in is unique among the planets in our solar system. We can say that its composition is fairly simple especially if we will just confine our sight on the blanket of gases enveloping our lithosphere. Yet, beyond this simplicity are the more complex and dynamic chemical processes which support the ultimate existence of life. However, as ages pass by, as man become more inclined to motivations and innovations, it is clear that this green planet is in grave danger. The effects of climate change and global warming is of great concern among countries nowadays. In an article by Naomi Oreskes entitled BEYOND THE IVORY TOWER: The Scientific Consensus on Climate Change, it is pointed out that climate change issues still baffle scientists and that continuous researches are needed for this to be well understood. However, the connection of climate change with human activities cannot be denied. And it is man's utmost responsibility to give back to the Earth that nurtures him. Thus, there are steps needed to be taken, missions to be launched, and the voyage goes on. August 12, 2003, on board the Canadian satellite SCISAT-1 is a satel... Indeed, this shows that issues concerning the Earth are of everyone's great concern and interest. The ACE was launched at an inclination of 74, 650 km from the Earth's surface. This position allows the satellite to gather data from the tropical, mid-latitude and Polar Regions. The ACE mission includes the exploration of the relationship between atmospheric chemistry and climate change, the understanding of stratospheric phenomena that affects the distribution and the decline of ozone, studying the effects of biomass burning, measuring the size and density of aerosols and polar stratospheric clouds (PSC). The bottom line of the mission, however, is focused on the atmospheric ozone problem which is being currently experienced not just in the Antarctic but also in the Arctic region of the globe. For these to be possible, the mission carried with it two sophisticated instruments that are capable of obtaining the needed measurements and data. ACE-FTS (Fourier Transform Spectrometer) is a kind of Fourier Transform instrument that measures the vertical distribution of trace gases and temperature. Skoog et al., describes that Fourier Transform instruments are characterized but their great speed, high resolution, high sensitivity, and excellent wavelength precision and accuracy. A Fourier Transform spectrometer is capable of detecting all the wavelengths of electromagnetic radiation simultaneously and all the time. A device called a Michelson interferometer makes it possible for Fourier Transform instruments to precisely measure the wavelengths of electromagnetic radiation. On the other hand, another instrument called the MAESTRO (measurement of Aerosol Extinction in the

Media law and ethics Essay Example | Topics and Well Written Essays - 4000 words

Media law and ethics - Essay Example In today’s modern world where there is the rule of information, Media holds a huge responsibility in the aspect of State politics, culture and economics. The role of media cannot be separated from masses living out in a multi-cultural system. In UK, where media holds a distinctive position, have a close relationship with customs of the State. Media which exercise the right of freedom of speech, uncovers all the special events taking place in the general public, in the parliament or in the secretariat office (Kieran, 1998). It automatically becomes the responsibility of journalism and journalists to deliver the right message and right information to the public, in order to avoid any misinterpretation or create big misunderstandings. The role of media in UK has always remained under criticism, as there had been events in the past which portrayed the negative image of journalism and journalist’s rule in the region. There had been stories which brought curiosity into the pu blic (Kieran, 1998). Princess Diana before her death had been a continuous target for media intrusion in her life to which she confronted to the British press that she wanted privacy in her private life of her sons and herself. The press was anxious to take pictures of Princess Diana with Dodi Fayed who was the son of Mohammad Fayed, a wealthy owner of Harrods. Princess of Wales had claimed before that she had been harassed by freelance photographers who would sell photographs to media and then they would leak their picture which was clear intrusion in her private life. Even after the divorce from Prince of Wales, Princess Diana did that entire she could do to appeal from journalist to leave her and her children alone to get along with their lives. Princess Diana was so irritated with journalists’ intrusion that she jumped out of the car and took the ignition key from the journalist bike from preventing them from following. Even in the night when Princess Diana died, the reas on for her death was the chasing of the media journalist of her car. The presence of Paparazzi in the place of the incident and tried to take photographs of Princes Diana raised concerns over privacy laws and freedom for press in Great Britain (Crook, 2010). The case of Milly Dowler, a thirteen year old girl, who got kidnapped and murdered, is one of the main incidents which can never be forgotten. The story raises a lot of questions that never had been answered by the journalism’s community in the true essence (Peck, 2010). An investigation made by the Surrey police in 2002, reported strict involvements of journalists in the murder of the 13 year old girl, Milly Dowler. After Dowler’s disappearance, her phone got hacked, and nobody knew where the girl was and she was not even answering the phone (Leigh, 2012). News of the World Journalists became part of the story, when Surrey Police identified them as distracters of the ongoing investigation. There were many journali sts who were found guilty on the hacking of Dowler’s phone and the deletion of instant voicemail messages (Get Surrey, 2012). It brought a serious questioning on the face of media of that time and still today has been set as a weird example for the rest of the journalism community (Leigh, 2012). The deliverance of

Someone Special Essay Example for Free

Someone Special Essay Those who truly know us for who we really are; are the people that have the most influence in our lives, such as our parents. In my case it is my mother who has greatly impacted my life. She has stood beside me through thick and thin. I know that as long as she is here on this earth, she will stand beside me to love and support me unconditionally as she has done all these years. It is because of her that I am the person I am today. Behind my choices, character, my values, and behind me, proudly stands my mother. All throughout my childhood I have been closer to my mom than I am to my father. She has been an amazing friend to me, but an even better parental figure. Laying down the rules for me and establishing boundaries when needed. It is the love and respect I have for my mother that I am cautious of the choices I make. I cherish her approval and fear of her disappointment. I feel confident that all the life lesions she has taught me and the advice she gives me, will continue to shape my standards and values in life. My mother raised my brother and I the way my grandmother raised her. I have been taught that honesty, integrity, hard work, and respect should be constituted into daily living, and to get what we want in life, we have to earn it. Read more:  Who is your admired person essay Although I wasn’t brought up in a life of splendor, I acknowledge that I live a comfortable lifestyle due to the hard work and effort my mother put into her life. Her perseverance is an example I want to follow. Coming from a large family with very little education and financial resources, she moved away from home with one goal in mind, and that was to make a better way of life for us. And that she did. With that, she was able to provide my brother and I the luxuries that others didn’t have. For that I am extremely grateful for. Now that I am old enough to understand that my mother was able to overcome adversity, and accomplish everything she has, inspires my every day to make myself a better person. I greatly admire her strength and strong will, and I am extremely proud to be her son. And in my mother’s words, one of her favorite quotes is: â€Å"we only get one chance to live our lives, so it is up to us to take what we have and move forward in life. Our future is not set in stone; we create the path of our own destiny.†

The Influence of Malcolm X on United States History Essay -- Racial Is

There have been many people throughout United States History who have greatly influenced the nation, including Malcolm X. Malcolm X both positively and negatively affected American society. He is regarded as one of the greatest and most influential African Americans in history, while being a tremendous public speaker and human rights activist, specifically advocating for the rights of African Americans. However, numerous individuals view him as controversial figure due to the widespread portrayal of Malcolm X as a violent and racist character often considered to be the opposite of Martin Luther King, Jr. Overall, it is clear that Malcolm X is one of the most significant people in United States history because of his various positive and negative influences on American culture. Malcolm Little was born on 19 May 1925 in Omaha, Nebraska, but grew up in Lansing, Michigan (Malcolm, 2003). Malcolm attended school in Lansing, but dropped out in the eighth grade after one of his teachers told him that he should become a carpenter instead of a lawyer. His childhood can be seen as quite tragic for several reasons. First, he watched his house burn down at the hands of white supremacists, the Ku Klux Klan. Then, two years later, his father was murdered, and subsequently, his mother was placed in a mental institution. Later, only in his early teens, Malcolm moved to Boston to live with his half-sister. There, he became involved in criminal activities. Known as â€Å"Detroit Red,† for his hair’s reddish tinge, he developed into a street hustler, drug dealer, and leader of a gang of thieves (Mamiya, 1). Consequently, in 1946, he went to prison for burglary (Malcolm, 2003). It is due to this criminal nature, in his early life, that some i... ...sively demand change (Ferran, 1992). Unfortunately, many individuals find him to be controversial and his methods to be extreme. Nevertheless, he fought for equality of African Americans and stood for what he believed becoming one of the most significant characters in American history. Works Cited Brazil, Georgia and Barbara Reed. â€Å"X, Malcolm†. Volume Library. Southwestern. Nashville, TN. 2004. Ferran, Christine. "X, Malcolm 1925-1965." Contemporary Black Biography. 1992. Encyclopedia.com. 14 Feb. 2011. â€Å"Malcolm X.† Britannica. 15th Edition. 2003 Mamaiya, Lawrence A. "Malcolm X Biography." Biography.com. 2010. Web. 15 Feb. 2011. . McGill, Sarah Ann. â€Å"Malcolm X.† EBSCO. Broadalbin-Perth High School Library Broadalbin, New York. 16 Feb. 2011. .

Tim Hortons

PROFILE: CANADIAN MARKETING EXCELLENCE It began as a one-store shop in Hamilton in 1964 founded by legendary hockey player Tim Horton. By 1967, there were three Tim Hortons stores open for business under the first successful franchisee, Ron Joyce (who currently serves as chairman emeritus of the TDL Group). Since then, Tim Hortons has grown to 2527 stores (2343 in Canada, 184 in the United States) and over US$800 million in revenue. With a 13-year cumulative average growth in sales of 7. 1 percent in Canada and 17. 5 percent in the United States, Tim Hortons is one very successful coffee and doughnut shop.How this local operation turned into an international franchise company and a major Canadian cultural icon, with a rapidly expanding U. S. presence, has everything to do with a very well-planned and carefully executed marketing strategy. Tim Hortons’ core strategy is the reason for its success. On its most basic level, the Tim Hortons’ marketing team has created a bran d that represents an idealized image of the Canadian national character: friendly, neighbourly, unpretentious, gently playful, frugal, trustworthy, and clean. The company measures everything it does against this list of brand values. In everything we do, we’ve always focused on the concept of being that friendly, unpretentious, good neighbour you’d want living down the block from you,† says Cathy Whelan Molloy, TDL’s vice-president of brand advertising and merchandising. It also uses extensive customer and franchisee surveys, and other consumer research, to make sure its products, service, and communications fit the ideals. Furthermore, the organization has shown unwavering commitment to this vision and strategy for over 30 years. Tim Hortons has executed this core strategy through many years of innovative marketing campaigns.It was one of the first Canadian organizations to tap into the benefits of sports marketing. Its first stores were painted blue and white to capitalize on the fame of Tim Horton himself—a Toronto Maple Leafs legend. It has developed a major presence in local communities with the creation of the nonprofit Tim Hortons Children’s Foundation. The foundation sponsors an estimated 33 000 children in Timbit hockey leagues annually and operates five camps at which underprivileged Canadian and American children enjoy ten summer days and five winter days of activities. Developing MarketingStrategies and Plans 2 CHAPTER 2All of the company’s campaigns are designed to communicate a positive and believable truth about the Canadians who go to Tim Hortons. Effectively, â€Å"Tim Hortons dares to hold a mirror up to Canadians and challenges them to like what they see,† says Philippe Garneau, a partner at Toronto’s Garneau Wurstlin Philp Brand Engineering. For example, in 2002, the company ran a television ad campaign called â€Å"True Stories. † These were a series of vignettes based on hundreds of suggestions the company receives from its customers every year.The campaign featured Canadian sailors and students abroad trying to get their fix of Tim Hortons coffee. In 1976, Tim Hortons changed the face of doughnut consumption forever with the introduction of Timbits. It has been able to use this product in the company’s marketing strategy to continue to build the playful, friendly nature of the brand. Of course, no discussion of Tim Hortons would be complete without one of the most successful annual promotional tools in Canadian history: the â€Å"Roll Up the Rim to Win† customer reward program that offers prizes ranging from coffee and doughnuts to luxury cars.In one of the best examples of how Tim Hortons used this program to build the brand, the company aired a TV spot featuring a Canadian citizen crossing over the U. S. border. When asked to prove his nationality to the immigration officer, the character simply rolls his Rs while speaking the phra se â€Å"roll up the rim to win. † These investments have paid off. Of those surveyed in the Canadian Business poll of Canada’s best and worst brands, Tim Hortons was the clear winner, with 42 percent of those who responded to the poll (conducted by the Strategic Counsel and Spencer Francey Peters).What is more impressive is that 95 percent of the company’s 2500-plus outlets are owned by franchisees, which may have independent ideas about what Tim Hortons is about. However, creating programs to ensure that the organization builds the brand and develops the business together has been crucial to the overall strategy. New franchisees must complete a seven-week training program before taking ownership of stores. Furthermore, the company has strict quality control standards. It routinely surveys and inspects stores, including checking everything from how fast and friendly the staff is to whether the trash in he parking lot has been cleared. But it is not through hier archical, heavy-handed intervention that it creates strong brand commitment from the franchisees, it is through a well-developed internal strategy that works to ensure the success of each franchisee. For example, the â€Å"Roll Up the Rim to Win† promotion was created specifically to boost coffee sales in the warmer spring months. While franchisees end up giving away thousands of free coffees and doughnuts (in 2004, winners redeemed over 20 million food prizes), the promotion drives sales growth.Consistently keeping customers coming back every day (sometimes two or three times a day) is Tim Hortons’ challenge. In this intensely competitive market, it does not take much more than a stale doughnut or a cup of cold coffee to lose a customer. Yet consumers keep lining up. (Tim Hortons had a 68 percent share of the â€Å"most often† coffee purchases in the first quarter of 2004, while Starbucks and Second Cup had 7 percent and 3 percent respectively. ) Part of this s uccess is believed to stem from Tim Hortons’ decision in the 1980s to drop the â€Å"Doughnuts† from its name and carve out a niche as a â€Å"breaktime† restaurant.Now the company appeals to consumers who want to stop in for soup and sandwiches as well as those simply looking for a coffee. Interestingly, one of the brands that Canadians seem to identify with most closely is actually owned by Americans. In 1995, Ron Joyce sold the company for US$450 million to Ohio-based Wendy’s International Inc. In 2003, Tim Hortons sales represented nearly 20 percent of the fast-food giant’s retail sales, and the Tim Hortons operations in both 36 PART ONE Understanding Marketing ManagementCanada and the United States posted the best same-store sales growth in the entire organization.Sources: John Gray, â€Å"King of the Cruller: Our Survey Crowns Tim Hortons the Best-Managed Brand in the Country,† Canadian Business Magazine Online, www. canadianbusiness. com, June 6, 2004 (viewed July 12, 2004); â€Å"Before Tims Was Tims,† abridged and excerpted from â€Å"Tales from Under the Rim: The Marketing of Tim Hortons† by Ron Buist, Marketing Magazine Online, www. marketmag. ca, September 22, 2003, (viewed July 12, 2004); Terry Poulton, â€Å"Long Live the Double Double,† Strategy Magazine Online, www. strategymag. com, July 29, 2002, p. 9 (viewed July 12, 2004); Wendy’s International Inc. Investor Presentation, June 2004, www. wendys-invest. com (viewed July 12, 2004); Tim Hortons Web site, www. timhortons. com (viewed July 12, 2004). A key ingredient of the marketing management process is insightful, creative marketing strategies and plans that can guide marketing activities. Developing the right marketing strategy over time requires a blend of discipline and flexibility. Firms must stick to a strategy but must also find new ways to constantly improve it.

Eq Is Better Than Iq

EQ IS BETTER THAN IQ! Government points| Opposition’s rebuttals| Necessary social skills that a student needs are associated with high levels of EQ or emotional intelligence. If a student does not develop the EQ skills needed to successfully transverse the maturation process he or she will be left in a situation of having the intelligence to functionally work or play but not have the emotional skills to successfully work or play, thus limiting their potential future.They may have received good grades on tests in school classes but without a working high level of EQ they are unable to function as adult people in an adult world| A person's IQ, on the other hand, measures concepts like logical reasoning, word comprehension, and math skills rather than creative potential or emotional abilities. People with a  high IQ  may be able to learn certain subjects very quickly and make connections between ideas that others miss. It's correlation coefficient is . so in most cases the hi gher IQ someone has, or the higher their potential to learn is, the higher their emotional intelligence is. | IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. It is necessary, but it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else.Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in â€Å"human engineering,† your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price. What good does a  high IQ  do for you? The conclusion is: quite a lot. In our society intelligence is highly appreciated. If you have a high IQ, you have a better chance of being successful at school and professionally. | In 1995, psychologist Daniel Goleman released a book called â€Å"Emotional Intelligence: Why It Can Matter More than IQ. † Goleman tried to unravel how someone who graduates at the top of the class can spend years hoping for a promotion, whereas someone who barely cracked a book might be that class's top earner.He hypothesized that when it came to predicting success, standard intelligence mattered less than emotional intelligence. It's not what you know, but who you know — and how well you get along with them, to borrow an old adage. According to Goleman's research, a high IQ didn't help when it came to networking or collaborating, while those who could understand and regulate emotion could sail straight to the top of the corporate ladder. | | | | | | | | | |

Analysis of Gluckel Hameln essays

Analysis of Gluckel Hameln essays Gluckel of Hameln was a seventeenth century Jewish woman from Hamburg who wrote a lengthy memoir in Yiddish. While she was not a famous person in her time, Gluckel's memoir has been regarded as one of the most important documents for European Jewish history, of the late seventeenth and early eighteenth centuries and the earliest autobiography written by a Jewish woman. Beginning in 1690, Gluckel's diary of a German Jewish widow is addressed to her fourteen children, and is written as an undertaking as a kind of therapy after her husband's death, to get her through her sadness and, "melancholy thoughts." She writes to her children reassuring them that she is not writing these memoirs as a book of morals, but rather the memoir is an attempt to include her children into her experiences, memories and life. In her memoir she explains how she directed the financial and personal destinies of her children, how she engaged in trade, while promoting the welfare of her large family. Gluckel's memoir enables a reader to gain an understanding of what a widowed Jewish woman would face in Christian dominated Germany both from a personal and public perspective throughout seventeenth and eighteenth century. Throughout her memoirs Gluckel describes the worries that a mother would have over her children, her relations with both her first and second husband while addressing the responsibilities she faced as a businesswoman. Gluckel arranged her life narrative in seven books. The first four books and the opening section of the fifth book have been written consecutively in the months or year of mourning after Haim's (her first husbands) death in 1689. The rest of Book 5 was written during the decade of the 1690's but given final form after her second marriage. The sixth book was written in 1702 or shortly afterward, during the initial shock of Hirsch Levy's (Gluckel's second husbands) bankruptcy in Metz, and the seventh and final book was...

Concrete Homes - Best Bet on a Windy Day

Concrete Homes - Best Bet on a Windy Day When hurricanes and typhoons howl, the greatest danger to people and property is flying debris. Carried at such intense velocity, a 2 x 4 piece of lumber will become a missile that can slice through walls. When an EF2 tornado moved through central Georgia in 2008, a board from an awning was ripped off, took flight across the street, and impaled itself deep into an adjacent solid concrete wall. FEMA tells us this is a common wind-related event and recommends the building of safe rooms. Researchers at the National Wind Institute of Texas Tech University in  Lubbock have determined that concrete walls are strong enough to withstand flying debris from hurricanes and tornadoes. According to their findings, homes made of concrete are much more storm-resistant than houses constructed of wood or even wood studs with steel plates. The ramifications of these research studies are changing the way we build. The Research Study The Debris Impact Facility at Texas Tech is well-known for its pneumatic cannon, a device capable of launching various materials of different sizes at different speeds. The cannon is in a laboratory, a controlled environment, To duplicate hurricane-like conditions in the laboratory, researchers shot wall sections with 15-pound 2 x 4 lumber missiles at up to 100 mph, simulating debris carried in a 250 mph wind. These conditions cover all but the most severe tornadoes. Hurricane wind speeds are less than the speeds modeled here. Missile tests designed to demonstrate damage from hurricanes use a 9-pound missile traveling about 34 mph. Researchers tested 4 x 4-foot sections of concrete block, several types of insulating concrete forms, steel studs, and wood studs to rate performance in high winds. The sections were finished as they would be in a completed home: drywall, fiberglass insulation, plywood sheathing, and exterior finishes of vinyl siding, clay brick, or stucco. All of the concrete wall systems survived the tests with no structural damage. Lightweight steel and wood stud walls, however, offered little or no resistance to the missile. The 2 x 4 ripped through them. Intertek, a commercial product and performance testing company, has also done research with their own canon at Architectural Testing Inc. They point out that the safety of a concrete home can be deceptive if the house is built with unreinforced concrete block, which offers some protections but not total. Recommendations Reinforced concrete homes have proven their wind-resistance in the field during tornadoes, hurricanes, and typhoons. In Urbana, Illinois, a home constructed with insulating concrete forms (ICFs) withstood a 1996 tornado with minimal damage. In the Liberty City area of Miami, several concrete form homes survived Hurricane Andrew in 1992. In both cases, neighboring homes were destroyed. In the fall of 2012, Hurricane Sandy blew apart the older wood construction homes on the New Jersey coast, leaving alone the newer townhouses built with insulating concrete forms. Monolithic domes, which are made of concrete and rebar in one piece, have proven especially strong. The sturdy concrete construction combined with the dome shape make these innovative homes nearly impervious to tornadoes, hurricanes, and earthquakes. Many people cannot get over the look of these homes, however, although some brave (and wealthy) homeowners are experimenting with more modern designs. One such futuristic design has a hydraulic lift to actually move the structure below the ground before a tornado strikes. Researchers at Texas Tech University recommend that houses in tornado-prone areas build in-residence shelters of either concrete or  heavy gauge sheet-metal. Unlike hurricanes, tornadoes come with little warning, and reinforced interior rooms can offer more safety than an exterior storm shelter. Other advice researchers offer is to design your home with a hip roof instead of a gable roof, and everyone should use  hurricane straps to keep the roof on and the timbers straight. Concrete and Climate Change - More Research To make concrete, you need cement, and its well-known that the manufacturing of cement releases great amounts of carbon dioxide into the atmosphere during the heating process. The building trade is one of the largest contributors to climate change, and cement makers and the people who purchase their product are some of the largest contributors to what we know to be greenhouse gas pollution. Research on new production methods will no doubt be met with resistance from a very conservative industry, but at some point consumers and governments will make new processes affordable and necessary. One company trying to find solutions is Calera Corporation of California. They have focused on recycling CO2 emissions into the production of a calcium carbonate cement. Their process uses the chemistry found in nature - what formed the White Cliffs of Dover and the shells of marine organisms? Researcher David Stone accidentally discovered an iron carbonate-based concrete when he was a graduate student at the University of Arizona. IronKast Technologies, LLC is in the process of commercializing Ferock and Ferrocrete, made from steel dust and recycled glass. Ultra-high-performance concrete (UHPC) known as Ductal ® has been used successfully by Frank Gehry in the Louis Vuitton Foundation Museum in Paris and by architects Herzog de Meuron in the Pà ©rez Art Museum Miami (PAMM). The strong, thin concrete is expensive, but its a good idea to watch what the Pritzker Laureate architects are using, as they are often the first experimenters. Universities and government entities continue to be the incubators for new materials, researching and engineering composites with different properties and better solutions. And its not just concrete  - the U.S. Naval Research Laboratory has invented a glass substitute, a transparent, tough-as-armor ceramic called spinel (MgAl2O4). Researchers at MITs Concrete Sustainability Hub are also concentrating their attention on cement and its microtexture  - as well as the cost-effectiveness of these new and expensive products. Why You Might Want to Hire an Architect Building a home to withstand natures fury is not a simple task. The process is neither a construction nor design problem alone. Custom builders can specialize in insulated concrete rorms (ICF), and even give their end-products safe-sounding names like Tornado Guard, but architects can design beautiful buildings with evidence-based material specifications for builders to use. Two questions to ask if you are not working with an architect are 1. Does the construction company have architects on staff? and 2. Has the company financially sponsored any of the research testing? The professional field of architecture is more than sketches and floor plans. Texas Tech University even offers a Ph.D. in Wind Science and Engineering. Sources Inline photo link of Georgia tornado by Mike Moore/FEMA PhotoStorm Shelter Research and Storm Shelter FAQs, National Wind Institute, Texas Tech University [accessed November 20, 2017]A summary report on Debris Impact Testing at Texas Tech University, Prepared by Wind Science and Engineering Research Center, June 2003, PDF at https://www.depts.ttu.edu/nwi/research/DebrisImpact/Reports/DIF_reports.pdf [accessed November 20, 2017]Guidance for Wind Resistant Residential Design, Construction Mitigation, Larry J. Tanner, P.E., NWI Research Assistant Professor, Debris Impact Facility, National Wind Institute, Texas Tech University, PDF at depts.ttu.edu/nwi/research/DebrisImpact/Reports/GuidanceforWindResistantResidentialDesign.pdf [accessed November 20, 2017]Hurricane-Proof Construction Methods Can Prevent the Destruction of Communities,  Zach Mortice, Redshift by AutoDesk, November 9, 2017, https://www.autodesk.com/redshift/hurricane-proof-construction-methods-can-save-buildings-communi ties/ [accessed November 20, 2017]

International Corporate Finance College Essay Example | Topics and Well Written Essays - 2000 words

International Corporate Finance College - Essay Example Its population is estimated to be about 1,306,313,812 as of July 2005 making it the world's most populous nation. It has strictly advocated the "One child policy" in 2002 to control its population but the downside of it is that it is now one of the rapidly aging nations in the world. Its population is said to peak to 1.6 billion by 2050 before stabilising. Culture: In China, business meetings are often very slow, and the businesses are built on assurance of a good relationship. The person in charge is addressed most respectfully, and refusal of ethnic or exotic food or drink is considered as a slight. All business done in China will need to be programmed for a long term since it takes a while to establish trust and run the enterprise in the Chinese landscape. Business deals and negotiations are better done with the presence of a local partner who not only deals with the corruption in the government sector but is also accustomed to dealing with local labour and mitigates risks due to cultural differences. Economy: China's economy grew at an average rate of 10% per year during the period 1990-2004, the highest growth rate in the world. China's gross domestic product (GDP) grew 9.3% in 2003, and even faster, 9.5%, in 2004, despite attempts by the government to cool the economy. China's total trade in 2004 surpassed $1.1 trillion, making China the world's third-largest trading nation after the U.S. and Germany. The Chinese government is firmly committed to economic reforms and opening up to the outside world. Government policies have moved markedly towards allowing market forces influence economic activity and have been reformed in order to assist in the progress of the price determination, foreign trade and investment, exchange rates, entry barriers, internal markets etc. All this seems to have paid off and at this current rate of growth China is supposed to have the fourth largest GDP by 2010. The immediate years to follow are crucial for China. China's accession to the World Trade Organization (WTO) in 2001, China presents a vast market that has yet to be fully tapped and a low-cost destination for export-oriented production because it is labour intensive and has a surplus of labour due to its enormous population. Environment and infrastructure: China is one of the most polluted nations in the world due to its rapid industrial advancement at the cost of its natural resources. A 1998 World Health Organization report on air quality in 272 cities worldwide concluded that seven of the world's 10 most polluted cities were in China. It is no surprise that respiratory and heart diseases related to air pollution are the leading cause of death in China. Most of its rivers are polluted to some degree and half of its population does not have access to clean water. Water scarcity is a rampant problem. China's leaders are increasingly paying attention to the country's severe environmental problems. In recent years, China has strengthened its environmental legislation and in 1999, China invested more than 1% of GDP in environmental protection, Beijing is investing heavily in pollution control, as it is the host of the 2008 Olympiad. Education: China was long lagging behind India for its mastery over the English language.